Forrest Walden, Founder & CEO of Iron Tribe Fitness


Forrest Walden is a Birmingham, AL native who graduated from Briarwood High School and then Auburn University. As the head cheerleader at Auburn, he fell in love with fitness and decided to pursue it for his entire career. He built his first one-on-one personal training business, Fitness Together, to 55 locations in three states as a master franchisee for the company. He sold that back to the corporate office in 2010 to start over with his own group personal training concept, Iron Tribe Fitness.

Iron Tribe currently has five corporately-owned locations here in Birmingham. Forrest launched his franchise model in April of 2012 and has 32 franchisees in 11 states.

Forrest is passionate about using fitness and nutrition as tools to change others lives. He has published two books, Iron Tribe, which tells the journey from his garage to thriving franchise company and No BS Brand Building by Direct Response Marketing that he co-authored with legendary marketing expert, Dan Kennedy. He also has a personal podcast, TribeCast, where he interviews Christian Entrepreneur’s that have built successful lives across Body, Being, Balance, and Business. He and his wife Mendy have been married for 19 years and have four children that range from 9 years old to 16 years old.

Forrest Walden, Founder & CEO of Iron Tribe Fitness