Lauren Alaina, Upchurch Join Rock the South Lineup

Excited to welcome Lauren Alaina and Upchurch to Pepsi Rock the South 2018!

Lauren Alaina and Upchurch are artists seven and eight to be announced alongside Thomas Rhett, Brett Young, Riley Green, Dylan Schneider, and Hank Williams Jr. & Marshall Tucker Band.

Rock the South began as one-day event of celebration and recovery after the April 27, 2011 tornadoes.

Since then, every major country music star from Luke Bryan, Sam Hunt, Dierks Bentley, Florida Georgia Line, Alan Jackson and more have played the Rock the South stage.

Remembering Rock the South 2017 - Thumbnail Image

Remembering Rock the South 2017

Rock the South has given over $500,000 to multiple community partners including Cullman City Parks and Recreation, The Link of Cullman County, Cullman Caring for Kids and many more.

Recently, Billboard rated Rock the South as one of the Best Country Music Festivals in the United States.

Rock the South's Super Fan Ticket Pre-sale begins Wednesday, Jan. 31. For more information, visit

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